Project context
ELEVATE partnered with the Teacher Preparation Program (PPM) at the University of Puerto Rico at Mayagüez to identify opportunities to improve its positioning and digital presence. The project aimed to make academic information easier to access and to strengthen communication with future students.
What we did
The team carried out market research, a competitive analysis and an evaluation of the program's digital presence. Based on the findings, it developed marketing recommendations and a website redesign proposal focused on improving navigation, organizing content, and presenting the academic offering, requirements and available resources in a more accessible way.
Deliverables
Research
Market research and competitive analysis.
Marketing strategy
Strategic marketing recommendations.
Website audit
Audit of the website's content and structure.
Information architecture
Proposed information architecture.
UX/UI design
Mockups and UX/UI design proposals for different sections of the website.