Project context
ELEVATE collaborated with Caribbean Cancer Care Services on a cancer-awareness initiative aimed at encouraging community participation and sparking conversations about the importance of education and prevention. As part of this collaboration, the team took part in the 5K/10K Fuerza y Esperanza, held in Aguadilla, Puerto Rico.
What we did
The team developed the creative concept «Atrévete a Contestar» (“Dare to Answer”), an interactive marketing initiative designed to connect with attendees through questions, interviews and participation activities. During the event, the team captured audiovisual content and engaged with the public to communicate awareness messages in an accessible, participatory way.
Deliverables
Campaign concept
Concept development for the «Atrévete a Contestar» campaign.
Engagement plan
Planning of audience interaction activities.
On-site activation
Participation and activation during the 5K/10K Fuerza y Esperanza.
Interviews
Recorded interviews and audiovisual content.
Video production
An event recap video and an interview video.